Digital Marketing
COURSE DESCRIPTION
Digital marketing is all about advertising and promotionof brands, products, and services through the use of digital media.
Digital marketing is considered to be one of the most effective and economical as compared to all other Media.Importance of this medium of advertising is growing day by day and this has guided many people to take up digital marketing as their career option.
People who are looking for Digital Marketing course which is run by actual current professionals should get enrolled at MindScript which is the best digital marketing training institute in Thane, Mumbai & Navi Mumbai.
Once you have acquired digital advertising skills you can even start your own business, and create marketing plans for businesses and individuals.
All you need to join the course:
- Graduate or Under Graduate in any stream
- Sales and Marketing professionals
- Entrepreneurs
Digital Marketing - Syllabus
- Introduction to Digital Marketing
- Traditional v/s Digital Marketing
- Factors for Rise of Digital marketing
- Introduction to SEO, SEM, Social Media, Google Analytics, Affiliate Marketing, Content Marketing & Other Important modules
- Basics of Web Development
- Understand Domains
- Understand Hosting
- Explore WordPress Dashoard
- Setting up & Editing Theme
- Creating pages
- Publishing Blogs & Articles
- Plugin & Widgets
- Brief on Search Marketing
- What is SEO
- Importance of SEO
- SEO Process
- Search Engines and Directories
- SEO Industry Research, Figures
- How Search Engine works
- Market Research
- Keyword Research and Analysis
- Keyword opportunity
- Competitors Website Analysis
- How to Choose Best Keywords
- Tools available for Keyword Research
- The Page Title
- Body Text & Keyword Density
- Headings
- Bold Text
- Domain Names & Suggestions
- Canonical Tag
- Meta Tags
- Link Titles
- Internal Link Building
- The Sitemap
- Robots Meta Tag
- Duplicate content
- Articles Submission
- Social Book marking
- Image Sharing
- Local Listings
- Classifieds Listings
- Directory Submission
- Blog Commenting
- Web 2.0
- Press Release Submissions
- Competitor Link Building
- Bad SEO – Keyword Stuffing, Spam Content, Link Farm
- Black Hat, White Hat And Grey Hat SEO
- Metrics To Monitor – Traffic, Page Rank, Enquires
- Tools To Monitor – Google Webmaster, Google Analytics
- Definition of social media
- Types of social media
- Key terms to understand
- How Social Media influences audience
- How Social Media is affecting Google Search
- How to choose right social media
- Integrating social media into your website and blogs
- Learn how to create content and build an effective content plan for Facebook & Social Media marketing platforms.
- Use free online tools to create images and Video for Social Media Tools: Canva
Creating Effective Content on Social Media
- What Can You Do With Facebook
- Photo Album | Events | The Wall and Notes | Chat | Groups and Fan Pages
- Facebook Benefits
- Facebook Fan Pages
- Facebook Profile
- Group Pages vs. Fan Pages
- Facebook Pages – what can you do
- How to promote your Facebook page
- Engagement and Conversation
- Pro and Con of using Facebook
- Creating Events
- What is Twitter
- How to Setup a Twitter account
- Twitter account: Personal Bio | Profile Picture | Background Picture
- Following and Listening
- Building Relationship
- Tools for managing your Tweets
- Finding People and Companies on Twitter
- Twitter Guidelines
- Twitter Tools
- Automate Twitter
- How to Shorten and Measure your URLs
- What is LinkedIn
- LinkedIn Answers
- LinkedIn Groups
- How to do link building in LinkedIn
- Pro & Con of using LinkedIn
- Use Instagram for marketing
- Ads on Instagram
- What is YouTube Marketing & Why its Important?
- YouTube Account Set up
- How to optimize Videos for SEO & Rankings
- Different Types of Videos to create for YouTube
- How to Market YouTube Channel & Videos
- How to Run YouTube Advertising Campaign
- Introduction to Affiliate Marketing
- Fundamental of Niche Selection
- How to find buyers & get traffic.
- Find profitable affiliate products
- Get approved my affiliate networks
- Why market you business with email?
- What is Email automation
- Benefits of Email Automation
- When to send emails
- Mailchimp account setup
- Add opt in & popups to your site
- Create Email campaigns
- Email marketing analytics
- What is Pay per Click Marketing (PPC)
- Why we need PPC
- Importance & Benefits of PPC
- Other Pay-Per-Click Providers
- Major Pay Per Click Search Engines
- Google AdWords
- Set-up PPC Campaign
- Google Adword Account Structure
- PPC campaign Navigation
- Set-up PPC Campaign
- Google Adword Account Structure
- What is “Click-through-Rates” (CTRs)
- What is Impression?
- What is Conversion?
- What is “Cost/Conversion”?
- How to increase CTR & Conversion
- What is Keyword Research?
- Research PPC Keywords
- Importance of target keywords
- Select Targeted/related Keywords
- Analyze Competitors keywords
- Find Keywords popularity & Search Volume
- Categorize Keywords in Ad groups
- Create Effective Ads Ad groups
- Unique Title
- Measurement of Title, Description URL
- Ad that produce better ROI
- Example of Successfully Effective ads
- What is bidding?
- What is Quality Score?
- How Quality Score Effect on Bids?
- How to Increase Position on Search?
- Bid for Ad position
- Define Bid for Each Keywords and Bid Management
- User Define bids and Google Automatic Bids
- Importance of bidding techniques
- Competitor’s Analysis for bidding
- What is Landing Page?
- Important of Landing Page
- Optimize your landing pages
- How to Increase conversion rates
- What is “Click-through-Rates” (CTRs)
- Use ‘Calls to Action’
- Introduction to ORM
- Types of ORM Campaigns
- ORM Activities
- How to move further in Digital Marketing
- Career Opportunities in Digital Marketing
- Market requirements in Digital Marketing
- How to face interviews.